Six Frames by Edward De Bono

Author:Edward De Bono
Language: eng
Format: epub
ISBN: 9781407023168
Publisher: Ebury Publishing

POINT OF VIEW

The police and social workers may see binge drinking amongst youngsters as a problem. It leads to motor accidents, to fights, to violence, to muggings, etc. The owners of bars and makers of the drinks see binge drinking as an unfortunate excess of a fundamentally good thing. There are more profits if people drink more. You can be against excess and abuse without being against the fundamental process. We do not forbid car driving because there are road deaths.

Many people are against divorce. People in a difficult marriage welcome the opportunity of divorce.

Information may be written from one point of view because the writer can only have that point of view. This is not intended to be persuasive or advertising, but the effect is the same. Of course, the single view may be entirely negative, and that is different from advertising – it may be a sort of negative advertising. Some people in Russia look back on the old days of the Soviet Union with nostalgia and regret that those days are no more. Others welcome the changes.

Figuring out that information may be provided from only one point of view is part of the operation of the square frame. Identifying what that point of view may be is also part of that frame.

Information from a particular point of view is not necessarily inaccurate (except for its one-sided and incomplete nature) or unusable. Once you have determined its nature, then the information can have its uses.

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